Joaquim Bayle is primarily a director with experience in creative direction and copywriting for brands and agencies.
As a freelance film director working in advertising with over 10 years of experience, Joaquim's career spans several industries : lifestyle, sport, fashion, music, entertainment and culture.
His long-term experience in film directing for agencies and brands brought him to collaborate directly with marketing and communication departments, where he started to embrace the entire creative spectrum, crafting unifying concepts, elevated multi-platform visuals and oversaw other collaborators and crew members to achieve a creative strategy by producing video and photo content.
Joaquim is supportive, inspiring and motivating. His experience, skills and collaborative work style have connected him with some of the most legit brands in the industry, such as Carhartt wip, Nike, Jordan, Adidas, Oakley, Asics, Google and more.
From 2016 to 2020 in addition to his freelance commission work, he built the brand strategy and identity from scratch for Öctagon,, a French avant-garde streetwear brand which he was creative director and co-founder From 2022 to 2024, alongside directing campaigns and narrative short films, he has been doing creative direction under the umbrella of Pral, his own studio and production company based in Paris.
Recently he has just begun a new and exciting chapter in his career as a senior creative copywriter specializing in films and images at CHANEL.
Creative direction & copywriting portfolio upon request.